Jim Collins is well known for business bestsellers like Good to Great and Built to Last. In Beyond Entrepreneurship 2.0 (or BE 2.0 for short), which he originally co-authored with his late mentor William Lazier, he explores how to turn a good company into a truly great one.
This updated edition is something like a “best of” from Collins’ body of research – enhanced with new content, fresh perspectives, reflections from 30 years of study, and a heartfelt tribute to his co-author. It blends timeless concepts from the original 1992 version of Beyond Entrepreneurship with insights from his later works (Good to Great, Built to Last, etc.).
At the heart of the book is the idea of building a company by design – with vision (principles, core values, purpose and mission), a clear strategy, strong leadership, and disciplined execution. The book combines leadership fundamentals with actionable advice, including:
Collins presents well-structured, research-backed insights with clear guidance on how to apply them. You’ll get deep theoretical understanding as well as practical tools you can use right away.
The tone is clear, well-organized, and inspiring – at times deeply personal and emotional. It’s an engaging read, though one that requires your full attention.
A clear recommendation for (aspiring) entrepreneurs, leaders, and anyone interested in strategic thinking and long-term business success.
🎧 Suitable as an audiobook? Absolutely – and the new material is narrated by Jim Collins himself.
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