Books on Online Marketing - Feature image

Best Online Marketing Books (Updated 2021)

by Sven WoltmannMarch 25, 2021

Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level

by Ryan Levesque

Link to the book at Amazon

"If I had asked people what they wanted, they would have said faster horses." This quote, attributed to Henry Ford, is meant to express that you can't ask potential customers what they want; you have to find out what they need.

For precisely this purpose, Ryan Levesque developed the "Ask" method: a sequence of specific surveys with the goal of segmenting potential customers, finding out exactly what their biggest challenges are, and with which products you can offer them real value.

The author has spent years refining these questionnaires. Ultimately, he has built numerous businesses using his method, and he generated over $100 million in sales.

The Ask Method can be used by Internet solopreneurs, startups, and established companies.

You don't have to like and implement all the approaches in this book. The video sales pages are certainly not to everyone's taste. They remind me of the sales representative who talks you up until you sign.

Accordingly, the author doesn't miss any opportunity to use the book for self-promotion. If the Ask method's implementation is too complex for you, you can leave it to Levesque's agency.

However, this is by no means necessary. The presented method is explained wholly and in detail and can be put into practice by anyone.

Suitable as an audiobook? The first part about Levesque's career, yes. The second part - the explanation of the Ask method - at most as an accompaniment to the printed (or e-) book due to its numerous diagrams, tables and screenshots.

P.S.: If you don't know what a sales funnel is, you should first study online marketing basics (e.g., in DotCom Secrets).

DotCom Secrets: The Underground Playbook for Growing Your Company Online

DotCom Secrets: The Underground Playbook for Growing Your Company Online - book cover

by Russell Brunson

Link to the book at Amazon

Russell Brunson polarizes, he's loud, it's exhausting to listen to him, you don't have to like him. But: you have to admit that with ClickFunnels, he has built an online marketing empire worth several hundred million dollars.

In this book, he summarizes his experience of more than a decade and the "secrets" of his success in clear, simply written, understandable instructions that even online marketing beginners can use to multiply their conversion rates.

Brunson describes the concepts of the "value ladder", the "sales funnel", cold, warm and hot traffic, and how to build the appropriate sales funnel for your products on the various stages of the value ladder and for the different traffic temperatures – phase by phase – from building blocks and scripts.

I recommend this book to anyone who wants to successfully market their online business or "just" their blog.

You can order the book for free directly from the author; you only have to cover the shipping costs.

Why does the author publish this book for free?

The book is part of his marketing mix: The author expect so many readers to buy more of his products in the future that he will end up making a profit.

Alternatively, you can order the book from Amazon, which comes to approximately the same price as international shipping from the author. If you live in the US, it is cheaper to order the book from the author’s website.

Available as an audiobook? Yes, but I have read the printed book and therefore cannot judge the audiobook.

Expert Secrets: The Underground Playbook for Converting Your Online Visitors into Lifelong Customers

Expert Secrets - Book cover

by Russell Brunson

Link to the book at Amazon

With your knowledge, skills, talents, products, and services, you have a chance to positively influence other peoples' lives.

This book shows you how to position yourself as an expert, how to market your knowledge, how to convince your customers through storytelling techniques, how to lead them through your "value ladder", and how to ultimately build a base of "fans" who are happy to pay you for your services and advice.

To this end, the book offers detailed step-by-step instructions, e.g., on how to conduct the "perfect webinar".

The book is written in a simple and understandable way, contains numerous examples, and is a clear recommendation for anyone who wants to market themself (or others) as a personal brand – as an expert.

You can order the book for free directly from the author; you only have to cover the shipping costs.

Why does the author publish this book for free?

The book is part of his marketing mix: The author expect so many readers to buy more of his products in the future that he will end up making a profit.

Alternatively, you can order the book from Amazon, which comes to approximately the same price as international shipping from the author. If you live in the US, it is cheaper to order the book from the author’s website.

Only partially suitable as an audiobook. The printed book contains numerous illustrations, without which it is difficult to follow the audiobook.

Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

Traffic Secrets - Book cover

by Russell Brunson

Link to the book at Amazon

The first book in the series, "DotCom Secrets", explained basic techniques of online marketing such as the Value Ladder and the Sales Funnel. The second book, "Expert Secrets", explained how you could position yourself as an expert and convince people of your ideas through storytelling. Finally, the third book, "Traffic Secrets", shows you how to get people to find you in the first place.

And not just any people, but "your" people: those interested in your services and could be future customers and eventually your fans.

Most entrepreneurs develop a product and hope that the customers will come by themselves. But that's not how it works. Instead, you have to find out where your potential customers are (where they are currently generating traffic) and get their attention there, pull them into your Sales Funnels (see part 1) and tell them a story that will inspire them (see part 2).

This third part completes the series. It is easy to read like the other parts and contains numerous step-by-step instructions. I recommend it to every reader of the first two books.

You can order the book for free directly from the author; you only have to cover the shipping costs.

Why does the author publish this book for free?

The book is part of his marketing mix: The author expect so many readers to buy more of his products in the future that he will end up making a profit.

Alternatively, you can order the book from Amazon, which comes to approximately the same price as international shipping from the author. If you live in the US, it is cheaper to order the book from the author’s website.

Suitable as an audiobook? Like its predecessor, only to a limited extent, as numerous illustrations are enclosed as a PDF file.

Building A Story Brand: Clarify Your Message So Customers Will Listen

Building A Story Brand: Clarify Your Message So Customers Will Listen - Buchtitel

by Donald Miller

Link to the book at Amazon

Are you self-employed or a founder? Do you often find yourself in the situation of having to describe your product or service in one sentence? Then this book is just right for you!

The StoryBrand framework presented in this book helps you to attract the attention of your customers and to communicate the advantages of your products in a clear, convincing, and comprehensible way.

Nothing makes people listen better than a great story. That's why you position yourself as the guide who accompanies the hero (the customer) on his journey to success. Exactly like in a good story or a Hollywood blockbuster.

The book is well structured, very practical, and presents the analogy to the hero's journey in an appealing using various examples. You can start right away to apply the framework to your product.

Therefore: a definite recommendation for every freelancer and entrepreneur – and those who want to become one!

Suitable as an audiobook? Yes, and the author reads it himself.

Copywriting Secrets: How Everyone Can Use the Power of Words to Get More Clicks, Sales, and Profits… No Matter What You Sell or Who You Sell It To!

Copywriting Secrets: How Everyone Can Use the Power of Words to Get More Clicks, Sales, and Profits… No Matter What You Sell or Who You Sell It To! - Book Cover

by Jim Edwards

Link to the book at Amazon

You can have the best online product in the world – you won't sell it without marketing. An essential part of marketing is copywriting. With the right copywriting, you can increase your sales many times over.

The ability to write good copy is not born, you can learn it. This book shows how to do this using recurring and memorable patterns, formulas, and text modules.

Good writing is not only essential for copy – you can also apply what you learn to other texts such as blog posts and tutorials. With the right headings, you get readers to click on your articles; with well-written texts, you make your articles enjoyable and invite your readers to stay on your website.

After reading this book, I reread some of my articles and thought: What have I written? Who should click on that? Or: Nobody can understand that! Or: That's just boring!

You can order the book for free directly from the author; you only have to cover the shipping costs.

Why does the author publish this book for free?

The book is part of his marketing mix: The author expect so many readers to buy more of his products in the future that he will end up making a profit.

Alternatively, you can order the book from Amazon, which comes to approximately the same price as international shipping from the author. If you live in the US, it is cheaper to order the book from the author’s website.

Not available as an audiobook.

Sven Woltmann
About the author
I'm a freelance software developer with more than two decades of experience in scalable Java enterprise applications. My focus is on optimizing complex algorithms and on advanced topics such as concurrency, the Java memory model, and garbage collection. Here on HappyCoders.eu, I want to help you become a better Java programmer. Read more about me here.

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