Built to Sell tells the story of Alex, an agency owner who feels stuck in his business. Everything depends on him, growth is barely possible – let alone a sale. With the help of his mentor Ted, Alex learns how to structure a business so it can operate independently of its founder – making it scalable and attractive to potential buyers.
The whole concept is wrapped in a digestible mix of business advice and fictional narrative, complete with stumbling blocks, lessons learned, aha moments, and concrete action steps.
Key takeaways:
The story is written in a relaxed, engaging tone, feels relatable and inspiring, and reads almost like a novel – making complex topics like positioning, standardization, and scalability surprisingly easy to digest.
That said, the story isn’t entirely realistic: in real life, the described process is unlikely to unfold in such a smooth and predictable way.
Still, Built to Sell offers a clear and practical framework for turning a founder-dependent job into a sellable business.
A strong recommendation for self-employed professionals and entrepreneurs who want to build a business that doesn’t constantly depend on their own labor, who are considering a future exit, or who simply want more entrepreneurial freedom.
🎧 Suitable as an audiobook? Absolutely – its story-based format makes it perfect for listening!
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