Paul Jarvis is a web designer, author – and a committed solopreneur. In Company of One, he presents a simple yet powerful idea: A business doesn’t always need to grow – sometimes staying small is the smarter strategy. Small businesses – or “companies of one” – are often more efficient, more flexible, and more profitable.
Jarvis shows how to build a business that doesn’t burn you out – but instead enables you to live the life you actually want: self-directed and independent.
Rather than “growth at all costs”, the focus is on intentional decisions, customer-centricity, lean processes, and personal freedom. Topics like automation, outsourcing, and niche targeting are also covered.
Jarvis shares many personal stories and real-world examples – from freelancers, solopreneurs, and small companies that have consciously chosen not to scale – and are still successful. This makes the book relatable and credible.
A clear recommendation for anyone who is self-employed, thinking about it, or simply toying with the idea of doing their own thing – without having to build a startup empire. It helps you question your own definition of success and build a business that truly fits you.
🎧 Suitable as an audiobook? Yes, absolutely – it’s narrated by Jarvis himself and is pleasant to listen to.
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