Robert Skrob is one of the best-known experts on membership and subscription models. In Retention Point, he impressively shows that growth does not come from endless customer acquisition, but from the moment when members are so emotionally engaged that they want to stay. In short: it’s about the “Retention Point” – the moment when a mere prospect becomes a loyal member.
At its core, the book is about how to reach this critical point. Skrob vividly describes the so-called “Member On Ramp” – a well-thought-out onboarding concept that gives new members quick wins. Instead of overwhelming them with information, he suggests small steps that deliver immediate results.
He repeatedly emphasizes the role of emotions: people don’t stay because of features or prices, but because they identify with your mission, values, and community. If you excite your members from the start, they’ll stay longer – and ultimately bring you more growth than any expensive ad campaign. Practical examples from associations, SaaS companies, and digital platforms make the content engaging and show that these concepts work across industries.
The book is written in an easy-to-understand, practical style and contains many “quick wins” you can implement right away. What sets it apart from other marketing guides is its shifted focus: away from “How many new members can I get?” toward “How do I make my existing ones happy?” However, some points are repeated so often that reading can become a bit tedious over time.
A recommendation for anyone running a membership or subscription model – from online communities to SaaS companies. If you want to reduce churn and turn customers into true fans, you’ll find plenty of valuable insights here.
🎧 Suitable as an audiobook? Yes. The content is easy to follow and full of examples that are just as engaging to listen to.
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