Best books on personal development and health

Best Personal Development Books (Updated 2022)

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by Sven WoltmannFebruary 7, 2022

In this article, I'll introduce you to some of the best books for personal development, career development, motivation, and negotiation success.

Why should you, as a programmer, deal with such topics?

Personal development: Do you want to feel better in your skin? Be better at dealing with other people? Understand why you are the way you are?

Career development: Every one of us wants to have a career, earn more money, have greater flexibility in terms of job and working hours. Or take up a leading position.

Motivation: To overcome the challenges and obstacles we face throughout our lives, inspirations from motivational books can nudge us forward.

Negotiating successfully: In both our professional and personal lives, we are constantly faced with the challenge of having to negotiate.

(Disclosure: As an Amazon Associate I earn from qualifying purchases.)

Contents hide

Books on Personal and Career Development

Thinking, Fast and Slow

by Daniel Kahnemann

Link to the book at Amazon

In this masterpiece, world-renowned behavioral scientist Daniel Kahneman summarizes the results of five decades of research on human decision making, for which he was awarded the Alfred Nobel Memorial Prize in Economic Sciences.

Using numerous surprising experiments, the author describes how irrational our mind often works and how cognitive biases lead us to illogical decisions.

At its heart are two systems of thought: System 1, which reacts quickly, intuitively, and emotionally – and System 2, which works slowly, deliberately, logically, and rationally.

System 1 makes our lives easier by making numerous instantaneous decisions throughout the day without us even being aware of it. However, System 1 is also susceptible to making poor decisions and can be easily exploited (often to our disadvantage). System 2, which can detect these flaws, is lazier and requires us to use it consciously, which exerts and exhausts us.

The book is engaging, entertaining throughout, and has great self-help value. For it teaches us to become aware of our decision-making and recognize when others (in advertising, for example) exploit it to influence us to their advantage.

That's why I immediately read it a second time and can recommend it to everyone without hesitation.

Suitable as an audiobook? Yes!

Predictably Irrational: The Hidden Forces That Shape Our Decisions

by Dan Ariely

Link to the book at Amazon

Most people believe that they make rational decisions by thoughtfully weighing their options.

However, we unconsciously behave irrationally and act against our interests in many situations. Behavioral economist Dan Ariely demonstrates this with numerous exciting experiments presented entertainingly and humorously.

Some examples:

  • We assign a higher value to things we own than to those we want.
  • Expensive medicines are often more effective than inexpensive ones, even if they contain exactly the same ingredients.
  • We add products we don't want to our virtual shopping cart - just to meet the threshold for free shipping.
  • We let the 30-day money-back guarantee convince us to buy a product - and then we don't want to give it away (even if we don't necessarily need it).

The author's goal is not to explore the psychology behind these behaviors in depth. Instead, he wants to show readers how predictable their irrationality is and that they are not helplessly exposed to it.

With this insight, we can develop an awareness of potentially harmful choices and not have to fall into the psychological traps set for us day after day.

A recommendation for anyone who wants to recognize how they are manipulated in their everyday decisions and behave a little more rationally.

Suitable as an audiobook? Yes!

Range: How Generalists Triumph in a Specialized World

by David Epstein

Link to the book at Amazon

Most people believe that world-class success, such as mastering a musical instrument or in a professional sports career, is based on early specialization – preferably in childhood – and years of intensive training. Those who start too late should never be able to catch up with others.

David Epstein has studied professional athletes, Nobel Prize winners, and the most successful inventors and artists from the past and present. His surprising finding:

Most top performers were and are generalists who experimented with many different things. They took the path that ultimately led them to success quite late in life (in their late teens at the earliest, some even decades later).

Therefore, the safest path to success is through many detours and a wide range of interests and accumulated experiences. These allow generalists to look at challenges from different perspectives, make connections to areas outside their field, and thus come up with more creative solutions than their specialized colleagues.

The book is enjoyable and easy to read. The author explains his research findings clearly and complements them with fascinating stories of historical and contemporary figures.

A reassuring recommendation for anyone thinking about a career change – and for despairing parents whose children still haven't decided what they want to become or dare considering a shift in training place or field of study.

Suitable as an audiobook? Yes!

Think Again: The Power of Knowing What You Don't Know

by Adam Grant

Link to the book at Amazon

Most of our decisions are based on our knowledge, beliefs, and ways of thinking. Once established, we find it difficult – even in the face of new knowledge – to change our way of thinking. We dismiss the opinions of others that do not match our own.

However, when we recognize and accept that there is much more we don't know than what we do know – when we question and rethink old assumptions and ways of thinking – when we consider alternative ideas and perspectives – and part with those that no longer serve us well, we can ultimately make better choices and live better lives.

We can see disagreements as opportunities to learn rather than as threats to our cherished own beliefs. Instead of refuting other peoples' arguments, we can ask questions and signal that we are willing to consider differing opinions, igniting a mutually constructive debate.

The book is entertaining and easy to read. It weaves together research findings, personal anecdotes from the author, and vivid stories, such as that of Daryl Davis, a black musician who makes friends with racists and gets them to give up their hatred.

A recommendation for anyone who wants to be intellectually open, flexible, and willing to change their mind as new facts become available.

Suitable as an audiobook? Yes!

Give and Take: Why Helping Others Drives Our Success

by Adam Grant

Link to the book at Amazon

Success depends not only on talent, passion, and hard work but also on how we treat our fellow human beings – friends and colleagues as well as competitors and opponents.

Science distinguishes three basic types of social behavior: Givers help others without expecting anything in return. Matchers strive to balance giving and receiving. Takers enrich themselves at the expense of others.

Adam Grant, a professor at Wharton Business School, has studied the long-term effects of these behaviors on careers and success. In this book, he presents his surprising result:

Both the most successful and the most unsuccessful people are givers.

How does this happen? If you are helpful and generous as a giver, but at the same time do not allow yourself to be taken advantage of and consistently pursue your goals, you will have greater long-term success than matchers and takers. However, if you thoughtlessly sacrifice yourself for others, you quickly become a "doormat" and lose strength and motivation.

The book is entertaining, based on extensive scientific studies, and filled with compelling current and historical stories from sports and business.

It is motivating to see that one can also be successful with decency, attention, and responsibility and for the benefit of others – and that egoists lose out in the long run.

Suitable as an audiobook? Yes!

Originals: How Non-Conformists Move the World

by Adam Grant

Link to the book at Amazon

Non-conformists ("originals") are people who challenge the status quo and bring about profound changes in society and science with innovative ideas.

Adam Grant has studied what makes originals tick, how they successfully run businesses, and how parents and teachers can foster creativity in their protégés.

In this book, you'll learn how to identify and develop good ideas while minimizing the risk of discarding good ideas ("false negatives") and pursuing bad ideas ("false positives").

You'll learn how to convince others of your ideas and gain allies, why procrastination often leads to the most successful innovations, and why the first mover doesn't always win.

The book describes how to foster creativity in others and groups and how the most successful companies welcome dissenters to create a culture of diversity and creativity.

Grant illustrates his findings with numerous studies, examples, and anecdotes from politics, business, and entertainment.

The book is inspiring, always surprising and a recommendation for all those who want to achieve great things with their ideas.

Suitable as an audiobook? Yes!

Digital Minimalism: Choosing a Focused Life in a Noisy World

Digital Minimalism - Book Cover

by Cal Newport

Link to the book at Amazon

Modern technologies such as smartphones and apps like Facebook, Twitter, and Instagram constantly distract us and keep us from the essential things in life. Instead of devoting ourselves to activities defined by our values, principles, and hopes, we mindlessly scroll through social media and news sites. Our well-being suffers from this more and more.

Instead of letting technology control us, we should use technology to our advantage. But how do we regain control? The author offers answers to this question.

First, we have to perform a "Digital Declutter": To do this, we examine every technology and every software to see to what extent it benefits us. Then we plan how we use the technology – for example, a maximum of two hours per week or only at certain times of the day. We don't have to sign off from Instagram or Facebook – but we could uninstall the apps from our phones and use the services for the things that matter to us on a desktop computer. We could limit the answering of e-mails and WhatsApp messages to two or three blocks per day.

Besides, it is a good idea to place our phones out of sight from time to time, so that we don't have to reach for it at the slightest sign of boredom. Instead, we should use solitude and boredom to concentrate on our thoughts, meditate, or go for a walk.

Finally, we should review the quality of our leisure activities. Instead of mainly consuming or passively interacting with screens, we should educate ourselves, exercise, create something, play a musical instrument, or engage in other mental or physical activities. Don't you also feel much better after an active leisure activity than after a passive one?

The book is enjoyable to read and contains numerous practical tips. A clear recommendation for all those who feel they are wasting too much time with Instagram, Facebook, Twitter, or other apps. It is also for those who constantly check their e-mails and feel that they can't do their actual work anymore.

Suitable as an audiobook? Yes, absolutely, and it is read by the author himself.

* This is not entirely our fault – we are made downright addicted, as this report shows: The Social Dilemma

So Good They Can't Ignore You: Why Skills Trump Passion in the Quest for Work You Love

so good they cant ignore you

by Cal Newport

Link to the book at Amazon

Not passion should be the driving force in career planning, but the opportunity and the will to constantly develop one's skills – passion will then come all by itself. At least this is Cal Newport's central thesis in "So Good They Can't Ignore You".

Newport calls the skills acquired over time – especially through "deliberate practice" (see Peak: Secrets from the New Science of Expertise by K. Anders Ericsson) – "career capital." Without rare and valuable skills, he says, there is virtually no chance of finding a job that rewards you with self-determination, success, and recognition.

And only when you've reached the top – through countless small steps (and setbacks) – when you've mastered your field – will you find compelling life missions in the "adjacent possible".

As alleged evidence for this fascinating thesis, the author provides numerous examples of successful dream careers – of authors, musicians, scientists, and managers. These are not convincing proofs, though, as no statistics show that there are not at least as many (or even more) counter-examples.

In me, the author would have found one. I worked in various management positions for two decades and became neither successful nor happy with them. It wasn't until I refocused on my passion, programming, that I became more successful and happier than ever. But who knows – maybe that was only possible because I had accumulated enough career capital.

I can't advise anyone to follow the book's approach unreflectively. The same goes for the certainly more widespread "Follow your Passion" guides.

Nevertheless, the reading is rewarding: You'll learn about a radically different approach to career development that will enable you to face life-defining decisions more consciously.

Suitable as an audiobook? Yes.

How Will You Measure Your Life?

how will you measure your life

by Clayton M. Christensen

Link to the book at Amazon

How do you find a job in which you are successful and happy? How do you achieve lasting close ties with your family and close friends? And how do you live a life of integrity? 

Clayton M. Christensen, economics professor at Harvard Business School and author of the best-selling book Innovator's Dilemma, offers his personal guidelines as answers to these questions.

A few examples:

  • In your professional life, don't focus primarily on "hygiene factors" such as money, power, and fame, but rather on "motivational factors" such as autonomy and fulfillment of meaning.
  • Consciously plan a long-term career strategy only after a sufficient orientation phase. Question the strategy regularly and adjust it when unforeseen opportunities arise.
  • For your strategy to be effective, make the myriad daily decisions about how to use your resources (money, time, and energy) in accordance with the strategy.
  • Maintain and deepen relationships with family and close friends – at all times – not just when you need help.
  • Spend as much time as possible with your children because they learn not when you want to teach them but in moments when they are ready. The more you are with them in those moments, the more they learn from you and not from others. And the more they adopt your values, too.
  • Don't keep your children from failures, and don't solve their problems for them. Instead, teach them how to solve the problems themselves and deal with failure. With these experiences, they will better cope in adult life when much more is at stake.

For each guiding principle, the author provides exciting anecdotes from his life and startling parallels to the business world. This makes this inspiring book very enjoyable and entertaining to read. If the above guidelines appeal to you, then the book is certainly something for you.

Suitable as an audiobook? Yes.

How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life

Book Cover "How to Fail at Almost Everything and Still Win Big"

by Scott Adams

Link to the book at Amazon

In this guide, Scott Adams recounts how he went from dissatisfied office worker, through many failures, to finally become the creator of Dilbert, one of the world's most famous comics. He attributes this success to his following attitude to life:

1. Proper nutrition and exercise come first; both lead to more energy, productivity, and creativity.

2. Success is, first and foremost, luck. You cannot directly influence luck; however, through your actions, you can actively improve the chances of luck finding you.

3. Goals are for losers, and systems make you a winner. Goals (e.g., "I want to lose 20 pounds") can be so far away that you give up before you reach them. Systems ("I eat healthy food and exercise regularly") have no deadlines, can be pursued regularly, and make you happy whenever you apply them.

The author does not leave it at these abstract paraphrases but explains how he develops his systems and how you, as a reader, can set up your own. His trick is to imagine himself as a biological robot that a) has to be filled with proper input (healthy food leads to energy, positive thinking to good mood), and b) can be reprogrammed (e.g., to prefer healthy food over unhealthy food).

I recommend this book to anyone who doesn't want to read the same self-help guides over and over again, but one that partly contradicts traditional knowledge and that "ordinary" people who work 40 hours a week, who have families, can apply.

Suitable as an audiobook? Yes, but I’ve read the printed version and therefore cannot judge the audiobook edition.

Quiet: The Power of Introverts in a World That Can’t Stop Talking

Book cover "Quiet - The Power of Introverts in a World That Can't Stop Talking"

by Susan Cain

Link to the book at Amazon

Our society is geared towards extroverts: Focus on group work is increasing, more and more companies are adopting open-plan offices, and self-promotion is essential for career advancement. Introverts are labeled as loners and are often dramatically undervalued.

Yet at least one-third of all people are introverts.

Susan Cain, in her New York Times bestseller, shows how important it is to understand introverts and give them a proper place in society. Introverts like Darwin, Einstein, Gandhi, Chopin, van Gogh, Rosa Parks have made great contributions to society.

The book helps extroverts understand why introverts are the way they are, what positive and helpful qualities they have, and when to listen to them.

And it helps introverts (like most of us programmers are) understand themselves (and their own contradictions) as well as a world dominated by extroverts, accept their traits and use them to their advantage.

Suitable as an audiobook? Yes, but I’ve read the printed version and therefore cannot judge the audiobook edition.

To go with the book, I recommend Susan Cain’s TED Talk “The power of introverts.”

Emotional Intelligence: Why It Can Matter More Than IQ

Emotional Intelligence - Book cover

by Daniel Goleman

Link to the book at Amazon

Emotions are an integral part of our lives. Not only our intellect – our IQ – determines how fulfilled and successful our life is, but at least to the same extent, if not more, our emotional intelligence.

Only through a well developed emotional intelligence can we fully utilize our abilities. The path to this goal leads through four stages:

Stage 1: Self-awareness – The foundation of emotional intelligence is the ability to recognize and name our own emotions.

Stage 2: Self-management – The ability to control our emotions – instead of letting them control us – means that we can decide if and how we react to certain situations.

Self-control is an essential skill for achieving our goals. People with high self-control are demonstrably more successful in life (as the famous Marshmallow Experiment has shown).

Level 3: Social Awareness – Understanding how people are affected by social situations, recognizing their emotions, and being able to respond appropriately makes us more outgoing, open, and popular.

Level 4: Relationship management – The ability to build and develop positive relationships and respond to others' emotions is essential for negotiation, conflict resolution, and team building.

I recommend this book to anyone who wants to understand and improve their own emotional intelligence – and all parents, because emotional intelligence cannot be trained early enough. When a child is angry, it can feel it, but it cannot express it until its parents have explained that it is "anger" that it feels.

Suitable as an audiobook? Yes.

Superforecasting: The Art and Science of Prediction

by Philip Tetlock and Dan Gardner

Link to the book at Amazon

"Superforecasters" are people who perform significantly better than so-called "experts" when predicting future events.

What makes superforecasters so unique? What characteristics and skills make their predictions more accurate than those of other people?

Philip Tetlock, professor of psychology and political science, has been investigating this question. In a large-scale research study, the Good Judgement Project, he and his team had laypeople and experts make predictions and used scientific methods to test their accuracy. In this book, he presents the results.

Superforecasters take in a lot of information before coming to a judgment. They are self-critical, aware of cognitive biases, and therefore always look at an issue from different perspectives.

They make concrete – and above all verifiable – statements such as "The event will occur in the next 24 months with a probability of 65%". Moreover, they are not afraid to constantly check their forecasts and correct them if necessary.

Nevertheless, they are not "superhumans". Forecasting is a skill that can be learned and constantly optimized.

Experts, on the other hand, use vague terms such as "certain", "probable", "seriously", and rarely specify a time horizon. In this way, they leave a lot of room for their predictions to be interpreted as correct in retrospect. However, this is usually not necessary since hardly anyone checks the expert statements afterward.

Thanks to many anecdotes, the book is very entertaining and reads smoothly. Even if it is not a classic self-help guide (presumably not every reader wants to become a superforecaster), it helps us critically examine the countless "expert forecasts" with which the media confront us daily.

After all, it is precisely the media-savvy experts, brimming with self-confidence, who are usually dead wrong.

Suitable as an audiobook? Yes, absolutely.

Books on Motivation

Drive: The Surprising Truth About What Motivates Us

by Daniel H. Pink

Link to the book at Amazon

In his best-selling book "Drive", science writer David H. Pink draws on more than half a century of research to explore the question of what motivates people and the extent to which this is taken into account in today's workplace.

Shockingly, most employers rely on extrinsic motivation, i.e., to increase their employees' work performance through external incentives. External incentives can be rewards, such as bonuses, but also punishments, such as pay cuts or job loss.

However, research shows that such incentives often have the opposite effect: Rewards can lead to narrowed focus, short-term thinking, and unethical behavior. Time and again, we hear about CEOs of public companies using accounting tricks to increase short-term stock market value just to secure their bonuses.

What actually drives people to peak performance in the long term is intrinsic motivation, which is based on the following three principles:

  • Autonomy: the freedom (within certain limits) to decide when, with whom, and how one reaches given goals.
  • Mastery: to continuously improve one's skills through challenging tasks.
  • Purpose: to serve a higher goal than just making money.

The author presents numerous examples where intrinsic motivation is far superior to extrinsic motivation: Wikipedia (compared to the Microsoft Encyclopedia discontinued in 2009), open-source software, and employee-initiated products, such as Post-Its and Gmail.

The scientific experiments and findings are presented entertainingly and easy-to-follow, making the book an enjoyable read.

Let's hope that numerous entrepreneurs will read it and create frameworks to spark more intrinsic motivation among their employees.

Most readers will probably find few surprising insights in this book; however, it can help better understand one's own motivation and see past or upcoming decisions more clearly.

Suitable as an audiobook? Yes.

Mindset: Changing The Way You think To Fulfil Your Potential

by Carol S. Dweck PhD

Link to the book at Amazon

Why do some people thrive throughout their lives and succeed in all its areas while others stagnate in their development?

Dr. Carol Dweck, a professor at Stanford and one of the leading experts on motivation theory, has pursued this question in years of research.

The surprising result:

Not talent or intelligence are decisive for a person's development, but their "mindset". The author distinguishes between the "fixed mindset" and the "growth mindset".

People with a fixed mindset believe that qualities, talents, and intelligence are unchangeable. You either have them, or you don't. They need constant affirmation and like to be in groups where they are the best.

When faced with difficulties and failures, they become insecure, lose motivation, and give up quickly. They often blame others for mistakes.

People with a growth mindset, on the other hand, believe that personality, talents, skills, and intelligence can be constantly developed and that they can achieve high goals with practice and effort.

Mistakes and failures motivate these people to identify areas for improvement and actively close the gaps by pursuing further education and developing their personalities.

No one is a wholly fixed or growth type – both mentalities coexist in varying degrees in each of us.

We can learn to recognize on a situational basis when we are in the fixed mindset and how to shift into the growth mindset.

Using numerous stories from different areas of life, the author illustrates how ordinary people have achieved great things with the right mindset.

The book provides many practical tips for self-development and – for parents and teachers – for promoting the growth mindset in children, such as praising effort and improvement rather than intelligence and talent.

Despite its academic background, the book is easy to understand and reads smoothly. It inspires reflection on one's own mindset and sparks the desire to grow beyond oneself.

Author's Ted Talk: The power of believing that you can improve

Suitable as an audiobook? Yes!

Grit: The Power of Passion and Perseverance

by Angela Duckworth

Link to the book at Amazon

Like so many others, psychology professor Angela Duckworth has set out to find the secret of success.

After years of research, she is confident that it is not intelligence, talent, or the conditions under which a person grew up alone that determine their success, but rather a combination of passion and perseverance, which the author terms "Grit".

Talent is relevant, but the key to success lies in the effort one puts into a task. The more Grit, the more sustained effort. Effort leads to building and improving skills. The use of those skills, in turn, leads to success.

Grit is not static. The author presents numerous practical strategies and tips for developing and improving Grit in oneself and for teaching and promoting Grit in others (especially one's children and in schools).

The book is engaging and easy to read. Scientific insights are complemented with personal anecdotes from the author and numerous unusual and inspiring stories from sports and academia.

A recommendation for all who strive for fulfillment and success – and for all parents and teachers to foster Grit in children and students.

Suitable as an audiobook? Yes!

Awaken The Giant Within: How to Take Immediate Control of Your Mental, Emotional, Physical and Financial Life

Awaken The Giant Within: How to Take Immediate Control of Your Mental, Emotional, Physical and Financial Life - book cover

by Tony Robbins

Link to the book at Amazon

At first, I was a little hesitant to read a book by Tony Robbins. From what I had seen of him so far, he seemed a little too much like a religious leader to me. But after this book was recommended to me from different sides, I had to give it a try. And I must say, I wasn't disappointed.

The book starts with the observation that most people are guided in their daily decisions by their environment rather than by their values – until, at some point, they feel they have lost control. To prevent this, you must resist the "flow" and take your fate into your own hands – in all areas of life.

To do this, you need a vision, and you need to throw all doubts about your abilities overboard and instead strengthen your faith in them.

Doubts are caused by painful experiences in the past, whereas faith is built and strengthened by positive experiences. The trick is to take advantage of pain and pleasure instead of being controlled by these feelings.

The technique for this is called "Neuro associative conditioning". Here we associate habits that we want to get rid of (e.g., smoking, television, procrastination) with pain – and patterns that we want to adopt (e.g., healthy eating, regular exercise, continuing education) with joy.

The book explains this technique step by step, using many practical examples. I recommend it to anyone who wants to take their life (again) into their own hands.

Suitable as an audiobook? Yes, and it is read by the author himself.

Books on the Psychology of Persuasion

Influence: The Psychology of Persuasion, Revised Edition

by Robert B. Cialdini PhD

Link to the book at Amazon

How and why do some people succeed in influencing and persuading others to do things primarily in the persuader's interest and only secondarily – or not at all – in the interest of the persuaded?

Dr. Robert B. Cialdini, professor of psychology at Arizona State University, has explored this question through more than three decades of scholarly research and a three-year field study (during which he had himself trained as a salesman in various industries).

In his best-selling book, he explains six psychological principles and behavioral patterns underlying influence. These generally provide our brain with "mental shortcuts" to work more efficiently and free up its capacities for other tasks. Advertising professionals and marketing experts, on the other hand, translate the principles into sophisticated advertising and sales strategies.

The first principle, reciprocation, states that people generally return favors. Otherwise, society as we know it could not exist. In marketing, this principle is used, for example, through free samples. And in the good cop/bad cop strategy, the "good cop" accommodates the suspect in the hope that he will pay off his "debt" by confessing.

The second principle, commitment and consistency, leads us – once we have made a decision or taken a stand – to behave congruently with that position. This principle saves us from having to constantly rethink decisions once they have been made. The principle is used, for example, in the "money-back guarantee": once we have bought a product, we usually keep it.

The third principle, social proof, lets us adopt the actions of our fellow human beings – especially those close to us. Children learn in this way. We adults, for example, like to use testimonials and reviews to help us decide for or against a particular product. In this case, both parties are pulling in the same direction (as long as the reviews are genuine, of course).

Liking, the fourth principle, states that we are more easily persuaded by people we like, find attractive, and who are similar to us. We tip the friendly waiter more than the grumpy one. And it's no coincidence that most car salesmen's clothes and hairstyles fit perfectly and that they make small talk with us, looking for characteristics that connect us to then respond to them. "Refer-a-friend" programs also use the liking principle.

The fifth principle is authority. We typically say "yes" to authority figures – even when we are asked to do actions we find unpleasant. We do this because we trust the knowledge, experience, and expertise of these people. Without this principle, we could not trust our doctor, our lawyer, or an airplane pilot. Companies use this principle, for example, by having actors portraying a doctor (or known from doctor roles) present us the benefits of their latest toothbrush.

Last but not least, the scarcity principle causes us to want things the more, the less of it there is. Companies take advantage of this by limiting products in terms of number or time (e.g., Black Friday).

With the knowledge of these six principles, we can recognize when others want to exploit them against our interests and manipulate us.

The book is written in an understandable and interesting way and reads smoothly. Entertaining examples from various everyday situations accompany the explanations of the six principles.

A recommendation for anyone who wants to sell products and services. And for anyone who wants to recognize the misuse of these principles against their interests and defend themselves against it.

Suitable as an audiobook? Yes!

To Sell is Human: The Surprising Truth About Persuading, Convincing, and Influencing Others

by Daniel H. Pink

Link to the book at Amazon

Each of us is a salesperson – everyone tries to get people to do something in one way or another. At work, we try to convince others of our ideas. Parents and teachers try to get children to learn. And in addition to traditional salespeople, more and more self-employed people are trying to market their products or services.

Daniel H. Pink, a linguist, lawyer, and best-selling author, has examined what skills are needed to persuade people to act in today's world, where – thanks to search engines and review portals – buyers have the same information as sellers.

These skills include empathy, optimism, the ability to find problems and not just solve them, the ability to express ourselves clearly and focus on the essentials, improvisational skills, and the attitude of wanting to serve others first and foremost, that is, to improve the life of the person we have "moved."

The author does not simply list these skills but gives us concrete instructions, frameworks for action, rules – and practice exercises at the end of each chapter. For example, we learn five ways to deliver messages more clearly and persuasively. We are introduced to the six successors of the "Elevator Pitch". And we are taught the basic structure of improvisation.

The book is lightly written and reads easily. It contains entertaining stories and reports on exciting studies. Thanks to the many exercises, we can put the theory into practice right away. I recommend it to anyone who wants to improve their ability to move other people.

Suitable as an audiobook? Yes, and it is read by the author himself.

Made to Stick: Why Some Ideas Survive and Others Die

by Chip Heath and Dan Heath

Link to the book at Amazon

Why can people remember fairy tales, urban legends, rumors, and conspiracy theories for the rest of their lives – but not the facts of a speech, lecture, or presentation from fifteen minutes ago?

The brothers Chip and Dan Heath have investigated what criteria must be met for a message to stick in the memory of readers, viewers, or listeners – even if at the core of the message are dry facts, statistics, or even advertising.

They came up with the following six principles:

  1. Simple – The message must be conveyed as simply as possible.
  2. Unexpected – Unexpected twists should attract attention.
  3. Concrete – Concrete messages and images ("We'll get a man to the moon and back to earth safely") beat abstract language ("We'll increase shareholder value").
  4. Credible – Both the message and its sender must be credible.
  5. Emotions – The message should evoke feelings.
  6. Story – The message should be wrapped in a story.

According to the first letters, the authors call their principles the "SUCCESs formula".

In one chapter each, the six criteria are dealt with in detail and vividly. The authors present numerous before-and-after examples in which they analyze authentic texts and revise them according to the SUCCESs formula.

The book is instructive, entertaining, and easy to read. I recommend it to anyone who regularly gives presentations, who wants to win customers and partners for projects, who as a manager wants to inspire their employees, as a teacher their students or as a politician their voters – simply to anyone who wants to get their message across effectively.

Suitable as an audiobook? Yes.

Switch: How to Change Things When Change Is Hard

by Chip Heath and Dan Heath

Link to the book at Amazon

Everyone knows how difficult it is to make lasting changes to habitual behaviors – both in oneself and others.

In "Switch," the Heath brothers ("Made to Stick") explore why this is the case, and they present concrete strategies that make lasting change possible.

Using a metaphor from Jonathan Heidt ("The Happiness Hypothesis"), the authors explain our behavior: The analytical-rational part of our mind (the "rider") sees the need for change, but the much stronger comfortable-emotional part (the "elephant") persists in old habits.

To bring about lasting change, both the rider and the elephant must be motivated. The authors present three memorable and effective strategies to achieve this:

  1. Direct the rider
  2. Motivate the elephant
  3. Shape the path

The book has a clear structure: each strategy takes up about one-third of the book and is broken down into three sub-strategies. Each sub-strategy is explained in detail using numerous illustrative and practical examples.

Numerous inspiring stories of people who lose weight permanently, quit smoking, teachers who motivate students to cooperate, and managers who transform a sluggish customer service team into a service pioneer make for entertaining reading.

A recommendation for anyone who wants to effect lasting change in themselves or others.

Suitable as an audiobook? Yes!

How to Win Friends And Influence People

Book cover "How to Win Friends & Influence People"

by Dale Carnegie

Link to the book at Amazon

Even though we software developers like to sit back at our desks, we have to get along with other people all our lives. This book shows you how this works best: how to make people like to be in your company and how to make friends; how to avoid arguments; how to make people see your view of things and do what you want without feeling pressured.

The book is 83 years old, believe it or not! Nevertheless, every single piece of advice is up to date. The fact that the examples given are almost a century old initially takes a little getting used to, but quickly makes the book very entertaining.

Suitable as an audiobook? Absolutely yes. I found it very pleasant to listen, almost as if it had been read out by the author himself.

Books on Successful Negotiations

Getting to Yes: Negotiating Agreement Without Giving In

Getting to Yes - Negotiating Agreement Without Giving In - Book cover

by Roger Fisher and William Ury

Link to the book at Amazon

This book is a well-structured, easy-to-understand guide to better success in negotiations. It does not teach how to get more out of a negotiation than the negotiating partner. Instead, it focusses on how to work together to achieve a result that satisfies all parties.

The method presented is “principled negotiation” or “negotiation on the merits.” Its core elements are: Treat people and interests separately, concentrate on interests and not on positions, find decision options, and insist on objective evaluation criteria.

After describing the negotiation method itself, the authors advise on how to deal with difficult negotiating partners who do not (or do not want to) behave according to this method. Since we programmers also end up at the negotiating table, again and again, I can recommend this book to everyone.

Suitable as an audiobook? Yes, but I’ve read the printed version and therefore cannot judge the audiobook edition.

Never Split the Difference – Negotiating as If Your Life Depends on It

Never split the difference – negotiating as if your life depends on it

by Chris Voss and Tahl Raz

Link to the book at Amazon

The methods presented in "Getting to Yes" work well as long as the negotiating partner eventually embraces them, and the goal is a satisfactory outcome for all parties. But how do you negotiate with tough opponents?

The author is the former FBI chief international hostage and kidnapping negotiator – a role in which he could hardly compromise. He uses real-life situations to explain the negotiation methods he developed during his time with the FBI – some of which have turned previous best practices upside down.

After his career at the FBI, the author has successfully transferred his concepts into everyday and business life. He presents effective principles with which we can better negotiate and resolve conflicts in everyday life – from buying a car and negotiating salaries to private and family life.

The book is entertaining, and I highly recommend it due to a wide range of practical and immediately practicable advice.

Suitable as an audiobook? Yes.